Is Life-Style Research Limited in Its Usefulness to Japanese Advertisers?
David A. Aaker, Yasuyoshi Fuse, Fred D. Reynolds and Yasoyushi Fuse
- 期刊名称Journal of Advertising
- 作者David A. Aaker, Yasuyoshi Fuse, Fred D. Reynolds and Yasoyushi Fuse
- 卷第11卷
- 期第1期
- 印刷ISSN0091-3367
- 文件大小1235.14KB
- 发表时间1982
- DOI10.2307/4188386