The Impact of Consumer Trends on Corporate Strategy
- 期刊名称Journal of Business Strategy
- 作者BOYD, HARPER; HALLER, TERRY; Kresch, Sandra D.
- 卷第3卷
- 期第3期
- 印刷ISSN0275-6668
- 文件大小293.64KB
- 发表时间1983-01
- DOI10.1108/eb038979
- 页码58-63
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