A Market Selection Model for Multiple End-Use Products
- 期刊名称Journal of Marketing
- 作者Zoltners, Andris A.; Dodson, Joe A.
- 卷第47卷
- 期第2期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小1421.45KB
- 发表时间1983-04
- DOI10.1177/002224298304700208
- 页码76-88
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