Measuring consumer involvement in products: Developing a general scale
- 作者Mark B. Traylor; W. Benoy Joseph
- 卷第1卷
- 期第2期
- 印刷ISSN0742-6046
- 电子ISSN1520-6793
- 文件大小678.60KB
- 发表时间1984
- DOI10.1002/mar.4220010207
- 页码65-77
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