Cases in Advertising and Promotion Managementby John A. Quelch; Paul W. Farris
- 期刊名称Journal of Advertising
- 作者Review by: William H. Bolen
- 卷第13卷
- 期第1期
- 印刷ISSN0091-3367
- 文件大小305.70KB
- 发表时间1984
- DOI10.2307/4188485
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