Comment: Measuring Consumer Involvement in Products: Comment on Traylor and Joseph
- 作者Raj Arora; Robert Baer
- 卷第2卷
- 期第1期
- 印刷ISSN0742-6046
- 电子ISSN1520-6793
- 文件大小340.46KB
- 发表时间1985
- DOI10.1002/mar.4220020107
- 页码57-62
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