Reply to Arora and Baer's comment on measuring consumer involvement in products
- 作者Mark B. Traylor; W. Benoy Joseph
- 卷第2卷
- 期第2期
- 印刷ISSN0742-6046
- 电子ISSN1520-6793
- 文件大小310.45KB
- 发表时间1985
- DOI10.1002/mar.4220020208
- 页码127-132
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