Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective
- 期刊名称Journal of Consumer Research
- 作者Lynn R. Kahle and Pamela M. Homer
- 卷第11卷
- 期第4期
- 印刷ISSN0093-5301
- 电子ISSN1537-5277
- 文件大小327.64KB
- 发表时间1985-03
- DOI10.2307/2489220
- 页码954-961
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