Is It Always as Simple as "Keep It Simple!"?
M. Carole Macklin, Norman T. Bruvold and Carol Lynn Shea
- 期刊名称Journal of Advertising
- 作者M. Carole Macklin, Norman T. Bruvold and Carol Lynn Shea
- 卷第14卷
- 期第4期
- 印刷ISSN0091-3367
- 文件大小1745.10KB
- 发表时间1985
- DOI10.2307/4188591
- 页码28-35