Book Review: Innovation Diffusion: Models and Applications
- 期刊名称Journal of Marketing Research
- 作者Hanssens, Dominique M.
- 卷第22卷
- 期第4期
- 印刷ISSN0022-2437
- 电子ISSN1547-7193
- 文件大小562.02KB
- 发表时间1985-11
- DOI10.1177/002224378502200413
- 页码468-469
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