海量图书期刊资源,随时随地畅享阅读乐趣
营销工程与应用(美)加里·L. 利连(Gary L. Lilien),(美)阿温德·朗格斯瓦米(Arvind Rangaswamy)著;魏立原,成栋译 · 北京:中国人民大学出版社 · 2005
Marketing spending strategy in recessionsGary L. Lilien; Raji Srinivasan · 2010
Business marketing: IntroductionGary L. Lilien; David T. Wilson · 1988
Supplier-Selected ReferralsHada, Mahima; Grewal, Rajdeep; Lilien, Gary L. · Journal of Marketing · 2014
EditorialGary L. Lilien · Interfaces · 1983
[untitled]Review by: Gary L. Lilien · Journal of Marketing Research · 2001
Multiple Source Procurement CompetitionsSeshadri, Sudhindra; Chatterjee, Kalyan; Lilien, Gary L. · Marketing Science · 1991
The Emergence of Dominant DesignsRaji Srinivasan, Gary L. Lilien and Arvind Rangaswamy · Journal of Marketing · 2006