Research Directions in Macromarketing: A New England Perspective
- 期刊名称Journal of Macromarketing
- 作者Nason, R. W.; Dholakia, N.; Alton, A. J.; Bitta,, A. D.; Dholakia, R. R.; Fullerton, R.; Lessne, G.; Meyers, P.; Nielsen, R.; Pandya, A.; Zif, J.
- 卷第6卷
- 期第1期
- 印刷ISSN0276-1467
- 文件大小852.52KB
- 发表时间1986-06-01
- DOI10.1177/027614678600600109
- 页码65-69
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