Eisenhower's Secret Strategy: Television Planning in the 1952 Campaign
- 期刊名称European Journal of Marketing
- 作者Barkin, Steve M.
- 卷第20卷
- 期第5期
- 印刷ISSN0309-0566
- 文件大小442.60KB
- 发表时间1986-05
- DOI10.1108/eum0000000004645
- 页码18-28
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