An Investigation of Individual Responses to Tensile Price Claims
- 期刊名称Journal of Consumer Research
- 作者Mary F. Mobley, William O. Bearden and Jesse E. Teel
- 卷第15卷
- 期第2期
- 印刷ISSN0093-5301
- 电子ISSN1537-5277
- 文件大小327.90KB
- 发表时间1988-09
- DOI10.2307/2489532
- 页码273-279
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