Managing Word of Mouth Communications
- 期刊名称Journal of Services Marketing
- 作者Haywood, K. Michael
- 卷第3卷
- 期第2期
- 印刷ISSN0887-6045
- 文件大小1016.85KB
- 发表时间1989-02
- DOI10.1108/EUM0000000002486
- 页码55-67
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