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Executional Factors and Advertising Effectiveness: A Replication

Executional Factors and Advertising Effectiveness: A Replication

David W. Stewart and Scott Koslow
  • 期刊名称Journal of Advertising
  • 作者David W. Stewart and Scott Koslow
  • 卷第18卷
  • 期第3期
  • 印刷ISSN0091-3367
  • 文件大小2158.45KB
  • 发表时间1989
  • DOI10.2307/4188730
  • 页码21-32
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