The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship
- 期刊名称Journal of Consumer Research
- 作者Berger, Ida E.; Mitchell, Andrew A.
- 卷第16卷
- 期第3期
- 印刷ISSN0093-5301
- 电子ISSN1537-5277
- 文件大小857.59KB
- 发表时间1989-12
- DOI10.1086/209213
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