Branding Terminology – The Real Debate
- 期刊名称Marketing Intelligence & Planning
- 作者McWilliam, Gil; De Chernatony, Leslie
- 卷第7卷
- 印刷ISSN0263-4503
- 文件大小331.80KB
- 发表时间1989-07
- DOI10.1108/02634509010002891
- 页码29-32
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