![Characteristics and Purchase Preferences of Interstate Highway Travelers. David W. Cravens and James C. Cotham III. Journal of Retailing, Winter 1970-71, pp. 56-68. New York University Institute of Retail Management, 432 Commerce Building, New York University, Washington Square, New York, New York 10003. $2]()
Characteristics and Purchase Preferences of Interstate Highway Travelers. David W. Cravens and James C. Cotham III. Journal of Retailing, Winter 1970-71, pp. 56-68. New York University Institute of Retail Management, 432 Commerce Building, New York University, Washington Square, New York, New York 10003. $2Journal of Travel Research · 1972