Consumer Evaluations of Brand Extensions
- 期刊名称Journal of Marketing
- 作者David A. Aaker and Kevin Lane Keller
- 卷第54卷
- 期第1期
- 印刷ISSN0022-2429
- 文件大小503.15KB
- 发表时间1990-04
- DOI10.2307/1252171
- 页码27-41
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