Organisational context and behavioural problems as determinants of the effectiveness of the strategic marketing planning process
- 期刊名称Journal of Marketing Management
- 作者Piercy, Nigel F.; Morgan, Neil A.
- 卷第6卷
- 期第2期
- 印刷ISSN0267-257X
- 电子ISSN1472-1376
- 文件大小939.43KB
- 发表时间1990-01
- DOI10.1080/0267257X.1990.9964121
- 页码127-143
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