Humor in Advertising: The Moderating Role of Prior Brand Evaluation
- 期刊名称Journal of Marketing Research
- 作者Amitava Chattopadhyay and Kunal Basu
- 卷第27卷
- 期第4期
- 印刷ISSN0022-2437
- 文件大小2292.10KB
- 发表时间1990-11
- DOI10.2307/3172631
- 页码466-476
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