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The Mediating Role of Attitude toward the Ad: Some Additional Evidence

The Mediating Role of Attitude toward the Ad: Some Additional Evidence

Homer, Pamela M.

期刊名称Journal of Marketing Research
作者Homer, Pamela M.
卷第27卷
期第1期
印刷ISSN0022-2437
文件大小1770.33KB
发表时间1990-02
DOI10.2307/3172553

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