The Effect of a Gift‐Upon‐Entry on Sales: Reciprocity in a Retailing Context
Friedman, Hershey H.; Herskovitz, Paul J.
- 期刊名称American Journal of Business
- 作者Friedman, Hershey H.; Herskovitz, Paul J.
- 卷第5卷
- 期第1期
- 印刷ISSN1935-5181
- 文件大小15.39KB
- 发表时间1990-04-22
- DOI10.1108/19355181199000006
- 页码49-50