The Verbal Content of TV Advertising and Its Circulation in Everyday Life
- 期刊名称Journal of Advertising
- 作者Neil M. Alperstein
- 卷第19卷
- 期第2期
- 印刷ISSN0091-3367
- 文件大小1673.11KB
- 发表时间1990
- DOI10.2307/4188759
- 页码15-22
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