A Market Response Model for Coupon Promotions
- 期刊名称Marketing Science
- 作者Scott A. Neslin
- 卷第9卷
- 期第2期
- 印刷ISSN0732-2399
- 电子ISSN1526-548X
- 文件大小683.61KB
- 发表时间1990
- DOI10.2307/183794
- 页码125-145
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