Book Reviews
Spink, Philip; Fulop, Christina; Hunt, Caroline
- 期刊名称International Journal of Advertising
- 作者Spink, Philip; Fulop, Christina; Hunt, Caroline
- 卷第9卷
- 期第3期
- 印刷ISSN0265-0487
- 电子ISSN1759-3948
- 文件大小432.44KB
- 发表时间1990-01
- DOI10.1080/02650487.1990.11107156
- 页码279-282