Assessing direct response service advertising on television
- 作者Robert P. Bush; Alan J. Bush; Philip S. Nitse
- 卷第5卷
- 期第4期
- 印刷ISSN1094-9968
- 电子ISSN1520-6653
- 文件大小794.33KB
- 发表时间1991
- DOI10.1002/dir.4000050405
- 页码18-28
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