Multitrait-Multimethod Matrices in Consumer Research
- 期刊名称Journal of Consumer Research
- 作者Richard P. Bagozzi and Youjae Yi
- 卷第17卷
- 期第4期
- 印刷ISSN0093-5301
- 电子ISSN1537-5277
- 文件大小476.38KB
- 发表时间1991-03
- DOI10.2307/2626837
- 页码426-439
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