Behavioural Segmentation in the Australian Wine Market Using Conjoint Choice Analysis
- 期刊名称International Marketing Review
- 作者Johnson, Lester W.; Ringham, Liane; Jurd, Kevin
- 卷第8卷
- 期第4期
- 印刷ISSN0265-1335
- 文件大小363.65KB
- 发表时间1991-04
- DOI10.1108/EUM0000000001541
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