The status of marketing information systems, decision support systems and expert systems in the marketing function of U.S. firms
- 作者Mary A. Higby; Badie N. Farah
- 卷第20卷
- 期第1期
- 印刷ISSN0378-7206
- 文件大小666.26KB
- 发表时间1991
- DOI10.1016/0378-7206(91)90025-w
- 页码29-35
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