Moderating Influence of Self-Monitoring and Gender on Responses to Humorous Advertising
- 期刊名称The Journal of Social Psychology
- 作者Lammers, H. Bruce
- 卷第131卷
- 期第1期
- 印刷ISSN0022-4545
- 电子ISSN1940-1183
- 文件大小764.17KB
- 发表时间1991-02
- DOI10.1080/00224545.1991.9713824
- 页码57-69
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