Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior
- 期刊名称Journal of Consumer Psychology
- 作者Curtis P. Haugtvedt, Richard E. Petty and John T. Cacioppo
- 卷第1卷
- 期第3期
- 印刷ISSN1057-7408
- 文件大小405.08KB
- 发表时间1992
- DOI10.2307/1480586
- 页码239-260
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