The Impact of Humor in Advertising: A Review
- 期刊名称Journal of Advertising
- 作者Marc G. Weinberger and Charles S. Gulas
- 卷第21卷
- 期第4期
- 印刷ISSN0091-3367
- 文件大小3740.78KB
- 发表时间1992-12
- DOI10.2307/4188856
- 页码35-59
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