Book Review: MCA+. Morristown
- 期刊名称Journal of Marketing Research
- 作者Stem, Donald E.; Wiley, James B.; Gardner, Meryl P.; Coughlan, Anne T.; Howell, Roy D.; Green, Paul E.
- 卷第29卷
- 期第4期
- 印刷ISSN0022-2437
- 电子ISSN1547-7193
- 文件大小726.96KB
- 发表时间1992-11
- DOI10.1177/002224379202900409
- 页码478-481
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