Beyond response: Investigating consumer perceptions that drive likability of direct response advertisements
- 作者Alan J. Bush; Robert P. Bush; Philip S. Nitse
- 卷第7卷
- 期第1期
- 印刷ISSN1094-9968
- 电子ISSN1520-6653
- 文件大小828.12KB
- 发表时间1993
- DOI10.1002/dir.4000070108
- 页码50-59
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