The Enigma of Cooperative Advertising
- 期刊名称Journal of Business & Industrial Marketing
- 作者Roslow, Sydney; Laskey, Henry A.; Nicholls, J.A.F.
- 卷第8卷
- 期第2期
- 印刷ISSN0885-8624
- 文件大小699.30KB
- 发表时间1993-02
- DOI10.1108/08858629310041348
- 页码70-79
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