Product Differentiation And Positioning: Confused Concepts
- 期刊名称American Journal of Business
- 作者Borna, Shaheen; Chapman, Joseph
- 卷第8卷
- 期第1期
- 印刷ISSN1935-5181
- 文件大小1421.63KB
- 发表时间1993-04-22
- DOI10.1108/19355181199300008
- 页码51-56
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