Evaluating the effectiveness of interactive marketing
- 期刊名称Journal of Services Marketing
- 作者Maru File, Karen; Prince, Russ Alan
- 卷第7卷
- 期第3期
- 印刷ISSN0887-6045
- 文件大小374.04KB
- 发表时间1993-03
- DOI10.1108/08876049310044574
- 页码49-58
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