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Constraints on the Adoption of the Marketing Concept: The Case of the Former Soviet Union

Constraints on the Adoption of the Marketing Concept: The Case of the Former Soviet Union

Ennew, Christine T.; Filatotchev, Igor; Wright, Mike; Buck, Trevor W.

期刊名称European Journal of Marketing
作者Ennew, Christine T.; Filatotchev, Igor; Wright, Mike; Buck, Trevor W.
卷第27卷
印刷ISSN0309-0566
文件大小1052.22KB
发表时间1993-12
DOI10.1108/eum0000000000652
页码21-34

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