Double Couponing: Pricing and Consumer Perspectives
- 期刊名称Marketing Letters
- 作者James D. Hess and Eitan Gerstner
- 卷第4卷
- 期第2期
- 印刷ISSN0923-0645
- 电子ISSN1573-059X
- 文件大小926.11KB
- 发表时间1993-04
- DOI10.2307/40216295
- 页码153-163
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