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Advertising Conjectures and the Nature of Advertising Competition in an Oligopoly

Advertising Conjectures and the Nature of Advertising Competition in an Oligopoly

Barry J. Seldon, Sudip Banerjee and Roy G. Boyd

期刊名称Managerial and Decision Economics
作者Barry J. Seldon, Sudip Banerjee and Roy G. Boyd
卷第14卷
期第6期
印刷ISSN0143-6570
电子ISSN1099-1468
文件大小472.75KB
发表时间1993-1112
DOI10.2307/2487868
页码489-498

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