Diagnosing customer comparisons of competitors' marketing mix strategies
- 作者Arch G. Woodside; Elizabeth J. Wilson
- 卷第31卷
- 印刷ISSN0148-2963
- 文件大小1244.96KB
- 发表时间1994
- DOI10.1016/0148-2963(94)90077-9
- 页码133-144
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