Brand Orientation – A Strategy for Survival
- 期刊名称Journal of Consumer Marketing
- 作者Urde, Mats
- 卷第11卷
- 期第3期
- 印刷ISSN0736-3761
- 文件大小66.16KB
- 发表时间1994-09
- DOI10.1108/07363769410065445
- 页码18-32
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