Social Marketing: Its Definition and Domain
- 期刊名称Journal of Public Policy & Marketing
- 作者Alan R. Andreasen
- 卷第13卷
- 期第1期
- 印刷ISSN0743-9156
- 文件大小1525.42KB
- 发表时间1994
- DOI10.2307/30000176
- 页码108-114
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