Integrating QFD, AHP and Benchmarking in Strategic Marketing
- 期刊名称Journal of Business & Industrial Marketing
- 作者Hua Lu, Min; Madu, Christian N.; Kuei, Chu‐hua; Winokur, Dena
- 卷第9卷
- 期第1期
- 印刷ISSN0885-8624
- 文件大小216.45KB
- 发表时间1994-03
- DOI10.1108/08858629410053470
- 页码41-50
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