Special Issue on Brand Management || Foreign Branding and Its Effects on Product Perceptions and Attitudes
France Leclerc, Bernd H. Schmitt and Laurette Dubé
- 期刊名称Journal of Marketing Research
- 作者France Leclerc, Bernd H. Schmitt and Laurette Dubé
- 卷第31卷
- 期第2期
- 印刷ISSN0022-2437
- 文件大小428.34KB
- 发表时间1994-05
- DOI10.2307/3152198
- 页码263-270