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Special Issue on Brand Management || Foreign Branding and Its Effects on Product Perceptions and Attitudes

Special Issue on Brand Management || Foreign Branding and Its Effects on Product Perceptions and Attitudes

France Leclerc, Bernd H. Schmitt and Laurette Dubé
  • 期刊名称Journal of Marketing Research
  • 作者France Leclerc, Bernd H. Schmitt and Laurette Dubé
  • 卷第31卷
  • 期第2期
  • 印刷ISSN0022-2437
  • 文件大小428.34KB
  • 发表时间1994-05
  • DOI10.2307/3152198
  • 页码263-270
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