海量图书期刊资源,随时随地畅享阅读乐趣
Islamic banking: a study in SingaporeGerrard, Philip; Barton Cunningham, J. · International Journal of Bank Marketing · 1997
Moneychangers: an appraisal of their serviceGerrard, Philip; Barton Cunningham, J. · International Journal of Retail & Distribution Management · 2005
The diffusion of Internet banking among Singapore consumersGerrard, Philip; Cunningham, J. Barton · 2003
Gazetted hotels in Singapore: a banking studyGerrard, Philip; Barton Cunningham, J. · International Journal of Bank Marketing · 2000
Consumer switching behavior in the Asian banking marketGerrard, Philip; Barton Cunningham, J. · Journal of Services Marketing · 2004
Why consumers are not using internet banking: a qualitative studyGerrard, Philip; Cunningham, J. Barton; Devlin, James F. · 2006
Singapore’s undergraduates: how they choose which bank to patroniseGerrard, Philip; Barton Cunningham, J. · International Journal of Bank Marketing · 2001
Islamic banksAmin, Muslim; Isa, Zaidi; Fontaine, Rodrigue · International Journal of Bank Marketing · 2013
Corporate image measurementFlavián, Carlos; Torres, Eduardo; Guinalíu, Miguel · International Journal of Bank Marketing · 2004
Branding Financial ServicesSaunders, John; Watters, Robert · International Journal of Bank Marketing · 1993
Restoring consumer confidence in financial servicesGill, Chris · International Journal of Bank Marketing · 2008
Relationship marketingHeffernan, Troy; O'Neill, Grant; Travaglione, Tony; Droulers, Marcelle · International Journal of Bank Marketing · 2008
Trust, ethics and relationship satisfactionBejou, David; Ennew, Christine T.; Palmer, Adrian · International Journal of Bank Marketing · 1998
Product Management in Corporate BankingStevenson, Brian D. · International Journal of Bank Marketing · 1989
Multiple perspectives on customer relationshipsKristina Heinonen, Dr; Heinonen, Kristina · International Journal of Bank Marketing · 2014