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Age, Sex, and Attitude toward the past as Predictors of Consumers' Aesthetic Tastes for Cultural Products

Age, Sex, and Attitude toward the past as Predictors of Consumers' Aesthetic Tastes for Cultural Products

Morris B. Holbrook and Robert M. Schindler
  • 期刊名称Journal of Marketing Research
  • 作者Morris B. Holbrook and Robert M. Schindler
  • 卷第31卷
  • 期第3期
  • 印刷ISSN0022-2437
  • 文件大小631.33KB
  • 发表时间1994-08
  • DOI10.2307/3152228
  • 页码412-422
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