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- 期刊名称Marketing: Zeitschrift für Forschung und Praxis
- 作者Axel Wieandt
- 卷第16卷
- 期第1期
- 印刷ISSN0344-1369
- 文件大小1809.29KB
- 发表时间1994
- DOI10.2307/41918387
- 页码21-30
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